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Promotion Guide

Promotion

Guide

How to Promote Your Research

You’ve worked hard to conduct research, prepare your manuscript and publish findings that improve patient care and save lives. Now’s the time to do everything you can to reach the widest possible audience.

You’ve worked hard to conduct research, prepare your manuscript and publish findings that improve patient care and save lives. Now’s the time to do everything you can to reach the widest possible audience.

Over 2.5 million scientific articles and counting are published each year.

How will your article stand out?

Simple strategies to maximize your article readership and citations.

Share the Good News

Share your newly published article with co-authors, colleagues, society members, friends, and family. If they are active on social media, encourage them to share the link to your research using the sharing tools on your article page.

Post on Social Media

With a rapidly growing number of online medical communities, there’s never been a better time to promote your article on social media platforms. Don’t forget to tag your co-authors, institution, and funding source so they can share the article too. And finally, be sure to hashtag #Cureus so we can re-post and amplify your work.

Have you checked your dashboard to see if your article has qualified for a Social Boost? High quality articles are eligible to be “boosted” via our social media channels and Cureus-run social media ad campaigns for a fee.

Create a Video Abstract

Build buzz and spread awareness by recording a 30-second to two-minute “self-portait-style” video describing your article and findings. We’ll share your video with over 50,000 people across our Facebook, YouTube, Twitter, LinkedIn, and Instagram accounts. You can see examples of video abstract summaries here and here!

Here’s what you need to do:

  1. Find a quiet place to film with ample lighting.
  2. Introduce yourself (your name and institution) and if you’re a medical student please also state the name of the senior author. (Multiple authors per video are welcome.)
  3. Please stay on topic and stick to the subject matter of the article.
    1. Why is this topic of interest to the general public or the medical community?
    2. What was the conclusion of your research?
    3. What will you do next? Will you expand on this research? Are you starting new research?
  4. Email your video to [email protected]. Please include any social media handles for you, your co-authors, and your institution so we can tag everyone properly.

We recommend adding subtitles to your video using https://www.veed.io, but this is not required. And remember, you don’t need your own social media accounts to participate!

Find Us

Use hashtag #Cureus so we can find your post more easily!

Connect With Research Communities

Sign up with these research sharing organizations and create an ORCID ID to more easily connect with other researchers.

ResearchGate is a widely-read online community for researchers to share work with their peers.

An ORCID iD is a unique, open digital identifier that helps organize workflows such as manuscript and grant submission, and supports automated linkages between you and your professional activities.

For a fee, Research Square helps communicate your research to a broader audience by creating short videos that can be understood by a lay audience, which is perfect for social media.

For a fee, Research Square helps communicate your research to a broader audience by creating short videos that can be understood by a lay audience, which is perfect for social media.

Academia is an easy way to share articles with millions of people across the world for free. One study found that articles uploaded to Academia receive a 69% boost in citations over 5 years.

Academia is an easy way to share articles with millions of people across the world for free. One study found that articles uploaded to Academia receive a 69% boost in citations over 5 years.

Mendeley is a free reference manager and academic social network that can help you organize your research, collaborate with others online, and discover the latest research.

Google Scholar is a search engine and social media platform showcasing author profiles and publications, with citations and reads pushing articles closer to the top of future Google Scholar search results.

Pitch to Podcasts, Blogs and Media

If your research institution or lab has a podcast or blog, they may be looking for content. There are also a number of medical research and healthcare podcasts and blogs that you could contact regarding your findings.

Starting your own blog is also a great way to organize and showcase your research while also inviting guest bloggers and researchers to contribute as well!

One of the best ways to generate awareness of your research is by connecting to media relations professionals. (Your academic institution likely has a press or media department.) Consider writing a press release to send to editors, journalists, and publications to reach a broader, more diverse audience. Does your article explore a trending medical topic? Identify the most compelling and newsworthy component of your research, write the press release, and start pitching!

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