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Original article
peer-reviewed

The Use of Facebook Among Seventy-Seven Departments of Anesthesia in United States Medical Schools



Abstract

Background: Online social networks permit users to contribute and share information with greater ease and convenience than ever before. Companies of all sizes are choosing to connect with their employees, customers, and audience with online social networks.

Objective: The goals of this study were to measure the percentage of Departments of Anesthesia in U.S. Medical Schools that have a Facebook page, and to quantify the content and activity on those sites. This data will be used to create a profile of the current use of common social media among departments of Anesthesia in 2012.

Methods: Seventy-seven academic anesthesia departments were chosen as listed on U.S. News’ Best Research Medical Schools. Facebook was searched for pages bearing the identification of the university and anesthesia department. Pages were categorized as: 1) Profile, 2) Open Group, 3) Closed Group, or 4) Community. Content was assessed including number of posts in the previous 30 days, photographs, and friends/members, as well as presence of unprofessional content.

Results: Twenty-seven of the 77 anesthesia departments (35%) have Facebook pages, with eight having two separate pages for a total of 35 pages. Fifteen of these were established intentionally by the department in either the Profile or Group format. Nineteen of the remaining twenty pages were established by Facebook itself as Community pages to identify a workplace. Three (9%) department pages contained photos of users or group members. No departments posted photographs of patients. No unprofessional content was found on any page.  Thirty-one (89%) of the 35 Facebook pages had no activity (posting news, comments, or media) within the past 30 days. Twenty (57%) pages had no users, followers, friends, or “likes”, and 18 (51%) pages had no content. The median number of friends or members was 0 (mean 34 (SD +/- 95.9), maximum 501). Information on social events was found on five pages (14%), department fundraising (1 page, 3%), news or faculty updates (two pages, 6%), job postings (three pages, 9%), links to the residency website (four pages, 11%), and alumni updates (one page, 3%). Websites with Closed Groups (three pages, 9%) were not accessible to evaluate their contents.

Conclusions: Although social networks can be a rich medium to reach a general audience, only approximately one-third of anesthesia departments in the U.S. have Facebook pages, which generally have minimal activity and content. This medium has undeveloped potential to reach colleagues, alumni, trainees, and recruits.



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Original article
peer-reviewed

The Use of Facebook Among Seventy-Seven Departments of Anesthesia in United States Medical Schools


Author Information

J.S. Landy Corresponding Author

Internal Medicine and Critical Care Toronto, Canada; Visiting Scholar, Stanford University

Alex Macario

Department of Anesthesiology, Perioperative and Pain Medicine, Stanford University School of Medicine


Ethics Statement and Conflict of Interest Disclosures

Human subjects: All authors have confirmed that this study did not involve human participants or tissue. Animal subjects: All authors have confirmed that this study did not involve animal subjects or tissue. Conflicts of interest: In compliance with the ICMJE uniform disclosure form, all authors declare the following: Payment/services info: All authors have declared that no financial support was received from any organization for the submitted work. Financial relationships: All authors have declared that they have no financial relationships at present or within the previous three years with any organizations that might have an interest in the submitted work. Other relationships: All authors have declared that there are no other relationships or activities that could appear to have influenced the submitted work.


Original article
peer-reviewed

The Use of Facebook Among Seventy-Seven Departments of Anesthesia in United States Medical Schools


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Original article
peer-reviewed

The Use of Facebook Among Seventy-Seven Departments of Anesthesia in United States Medical Schools

J.S. Landy">J.S. Landy , Alex Macario">Alex Macario

  • Author Information
    J.S. Landy Corresponding Author

    Internal Medicine and Critical Care Toronto, Canada; Visiting Scholar, Stanford University

    Alex Macario

    Department of Anesthesiology, Perioperative and Pain Medicine, Stanford University School of Medicine


    Ethics Statement and Conflict of Interest Disclosures

    Human subjects: All authors have confirmed that this study did not involve human participants or tissue. Animal subjects: All authors have confirmed that this study did not involve animal subjects or tissue. Conflicts of interest: In compliance with the ICMJE uniform disclosure form, all authors declare the following: Payment/services info: All authors have declared that no financial support was received from any organization for the submitted work. Financial relationships: All authors have declared that they have no financial relationships at present or within the previous three years with any organizations that might have an interest in the submitted work. Other relationships: All authors have declared that there are no other relationships or activities that could appear to have influenced the submitted work.

    Acknowledgements


    Article Information

    Published: February 27, 2013

    DOI

    10.7759/cureus.102

    Cite this article as:

    Landy J, Macario A (February 27, 2013) The Use of Facebook Among Seventy-Seven Departments of Anesthesia in United States Medical Schools. Cureus 5(2): e102. doi:10.7759/cureus.102

    Publication history

    Received by Cureus: January 08, 2013
    Peer review began: January 09, 2013
    Published: February 27, 2013

    Copyright

    © Copyright 2013
    Landy et al. This is an open access article distributed under the terms of the Creative Commons Attribution License CC-BY 3.0., which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

    License

    This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

Abstract

Background: Online social networks permit users to contribute and share information with greater ease and convenience than ever before. Companies of all sizes are choosing to connect with their employees, customers, and audience with online social networks.

Objective: The goals of this study were to measure the percentage of Departments of Anesthesia in U.S. Medical Schools that have a Facebook page, and to quantify the content and activity on those sites. This data will be used to create a profile of the current use of common social media among departments of Anesthesia in 2012.

Methods: Seventy-seven academic anesthesia departments were chosen as listed on U.S. News’ Best Research Medical Schools. Facebook was searched for pages bearing the identification of the university and anesthesia department. Pages were categorized as: 1) Profile, 2) Open Group, 3) Closed Group, or 4) Community. Content was assessed including number of posts in the previous 30 days, photographs, and friends/members, as well as presence of unprofessional content.

Results: Twenty-seven of the 77 anesthesia departments (35%) have Facebook pages, with eight having two separate pages for a total of 35 pages. Fifteen of these were established intentionally by the department in either the Profile or Group format. Nineteen of the remaining twenty pages were established by Facebook itself as Community pages to identify a workplace. Three (9%) department pages contained photos of users or group members. No departments posted photographs of patients. No unprofessional content was found on any page.  Thirty-one (89%) of the 35 Facebook pages had no activity (posting news, comments, or media) within the past 30 days. Twenty (57%) pages had no users, followers, friends, or “likes”, and 18 (51%) pages had no content. The median number of friends or members was 0 (mean 34 (SD +/- 95.9), maximum 501). Information on social events was found on five pages (14%), department fundraising (1 page, 3%), news or faculty updates (two pages, 6%), job postings (three pages, 9%), links to the residency website (four pages, 11%), and alumni updates (one page, 3%). Websites with Closed Groups (three pages, 9%) were not accessible to evaluate their contents.

Conclusions: Although social networks can be a rich medium to reach a general audience, only approximately one-third of anesthesia departments in the U.S. have Facebook pages, which generally have minimal activity and content. This medium has undeveloped potential to reach colleagues, alumni, trainees, and recruits.



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J.S. Landy, M.D.

Internal Medicine and Critical Care Toronto, Canada; Visiting Scholar, Stanford University

For correspondence:
joshualandy.md@gmail.com

Alex Macario, M.D., M.B.A.

Department of Anesthesiology, Perioperative and Pain Medicine, Stanford University School of Medicine

J.S. Landy, M.D.

Internal Medicine and Critical Care Toronto, Canada; Visiting Scholar, Stanford University

For correspondence:
joshualandy.md@gmail.com

Alex Macario, M.D., M.B.A.

Department of Anesthesiology, Perioperative and Pain Medicine, Stanford University School of Medicine