Bruce S. Auerbach, MD, FACEP is an accomplished, board certified Emergency Medicine physician who has held a leadership position at Sturdy Memorial Hospital in Attleboro, Massachusetts since 1987. He is currently Vice President, Chief Medical Officer and Medical Director having moved into that role after 25 years as Vice President and Chief of Emergency and Ambulatory Services at Sturdy. While Dr. Auerbach spent most of his career at Sturdy Memorial Hospital, he also practiced at Newton-Wellesley Hospital in Newton, Massachusetts. He is an Senior Scientist at the Harvard School of Public Health, an assistant clinical professor of community medicine Tufts University School of Medicine, and an instructor in emergency medicine at University of Massachusetts Medical School. He is also a consultant for the Annals of Emergency Medicine. Since 2002 he has served on the board of directors for Coverys (formerly Promutual Group), the largest medical liability insurance company in Massachusetts. He is also vice chair of the state Department of Public Health’s emergency medical care advisory board. He has numerous professional appointments and has received many regional and national awards for his leadership and dedication in the field of Emergency Medicine. A past president of both the Massachusetts Medical Society and the Massachusetts Chapter of ACEP (American College of Emergency Physicians), Dr. Auerbach has received several honors and awards including ACEP’s James D. Mills Outstanding Contribution to Emergency Medicine award in 2009 and a “Hero of Emergency Medicine” recognition in 2008. Dr. Auerbach received his medical degree from Temple University School of Medicine and completed his residency training in Emergency Medicine at Harbor-UCLA Medical Center. He currently serves on the AMA-PCPI Executive Committee and the National Quality Forum Measures Application Partnership. He has published and lectured extensively in emergency medicine, emphasizing challenges, cost and readmission and medical error reduction in an emergency department setting.